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If we did a survey of gambling habits around the world, what would the outcome be? Which country gambles the most? Where do the players gamble the most (per player, not in absolute numbers).
Well, luckily, those hard working people over at H2 Gambling Capital have done a survey that answers that question exactly.
Global gross winnings (which is the total take minus payouts and expenses) hit $440 billion in 2013. But where is all this betting coming from?
Well, Australians gamble the most per person, according to H2 Gambling Capital (H2GC). Most of the betting is done on slot machines (which the Aussies call Pokies), and video poker machines.
In Singapore, players tend to go for the table games like baccarat and roulette. In terms of the overall market, Uncle Sam’s back yard is still the world’s biggest market, but its share of global betting is falling (down from 33% to around 25%). This may be due to the current ban on online gambling (plus mobile betting, Smart TV betting etc), although this is changing- New Jersey and Nevada have already openened up to online gambling and most analysts expect more states to follow).
As with many markets, China is a Big Beast and it’s growing quickly. The Middle Kingdom has gone from the tenth-largest market to number 2, with gross numbers hitting $76 billion for the casinos. China should become the world’s largest market by 2020. At the moment, it’s US, China, Japan, Italy, Britain and Australia for market size, and Australia, Singapore, Finland, New Zealand, US, Italy, Ireland in terms of bets per person.
